7 Ways to Optimise Your PPC Campaign and Increase Your ROI
PPC (pay-per-click) ads are a great way to reach a large audience in a short amount of time. However, they can be difficult to optimise. It’s easy to spend your budget on clicks that don’t convert into sales because you’re not targeting the right people or optimising your campaign enough. Here’s some tips on how to optimise your PPC campaign and increase your ROI.
Know Your PPC Goals
If you want to optimise your PPC campaign, it’s important that you know the goals of your campaign. If your goal is to increase brand awareness, then you would want to invest in branding campaigns. If you want to increase sales, then a direct response campaign would be best suited for your needs. Knowing what your goals are will help you create a PPC strategy that will meet those goals.
Research Your Audience
The first step to optimising your PPC campaign is to research your audience. Who are you trying to reach? Which channels do they frequent? What keywords do they use? The more specific you can be, the better your campaign will convert.
You should also make sure that you’re targeting people who are in your ideal customer profile. Remember, these are the people who are most likely to buy from you. You don’t want to spend money on clicks from people who have no interest in what you offer. If your product is expensive and only targets a small demographic, it doesn’t make sense for you to spend money on clicks from someone who lives outside of that demographic or has no interest in buying an expensive product.
Structure Your Ad Campaigns
An important step in optimising your PPC campaign is structuring the ad campaign properly. This includes things like making sure you have enough landing pages for different ads or targeting people by location.
Organising and planning your campaigns will make it easier to understand what’s working and what isn’t, which will help you spend your budget more wisely. It can also help you save money on irrelevant clicks. If you are targeting people who are interested in one topic but they find your business through a different keyword, they might not convert into sales even if they are very interested in what you have to offer.
We all forget about our ads sometimes. It’s easy to focus on other aspects of your marketing and forget about the PPC campaign you set up two months ago. However, this is a huge mistake. When you create a PPC campaign, make it a priority to check in on it often. Make sure that the ad is still relevant and that you are bidding appropriately for your business. A lot can change in two months and if you don’t keep up with your campaign, then the ROI will suffer greatly.
Optimise Your PPC Account
Accounts can be a bit overwhelming. But it’s important to make sure that you take the time to optimise your account.
Here’s what you should focus on:
– Keyword Targeting: It’s important to research which keywords are going to get your ad in front of the most relevant audience. You want to make sure that you have the right keywords in your ad and that those keywords will get you the best results.
– PPC Budget Tracking: Figure out how much money you want to spend per day on PPC Ads and ensure that you are on track to spend your set budget.
– Landing Page Optimisation: Make sure that when someone clicks on an ad, they end up on an optimised page with relevant information about your product or service and a clear call to action.
Target the Right Keywords
Targeting the right keywords is essential in any PPC campaign. Just because someone clicks on your ad, doesn’t mean they are a good customer. You need to make sure you have the right keywords that will give you customers who will convert into sales. You can filter your keywords by relevance, search volume and if it’s a broad or specific keyword. Broad keywords are more popular but also more competitive because there is less variance in what people are searching for. Specific keywords are less competitive but fewer people will be searching for them.
Use Negative Keywords
Probably one of the most important things to keep in mind when running a PPC campaign is what I call “negative keywords.” These are the words that you want your ads to exclude from them. Negative keywords can be words like “free,” or “cheap.” This means that if someone types in those words into the search bar, they will not see your ad because it excludes those words.
Get in touch with our PPC team today for an account analysis.
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